How much does Israel care about its soldiers?

This POW is the only thing that Hamas have that Israel want so can you blame them for asking the world for his release. My own opinion is as he is a prisoner of war, and that's exactly what he is, then he should only be released when the war is over and a peace deal is made acceptable by both sides. Then we will see just how much Israel will do to get him back. At the moment Netanyahu has clearly stated that he will not talk to Hamas, who are the enemy in his eyes so its obvious Bibi cares little about Shalit.